Nike Research

Nike Research

Assessment

Interactive Video

Business

University

Practice Problem

Medium

Created by

Ghazni Abbasi

Used 1+ times

FREE Resource

6 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary factor behind Nike's global leadership and success?

Producing top-tier sportswear.

Masterful execution of market research.

Aggressive marketing campaigns.

Worldwide expansion.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT explicitly mentioned as a method Nike uses for market research?

Surveys and questionnaires.

Focus groups.

Direct mail campaigns.

In-depth interviews.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of consumer segmentation for Nike?

To create a uniform market mass.

To fragment a vast market into smaller sections based on specific elements.

To solely focus on geographical location for product distribution.

To reduce the overall number of customers.

4.

MULTIPLE CHOICE QUESTION

30 sec • Ungraded

Are you enjoying the video lesson?

Yes

No

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant challenge Nike faced when expanding into the European market?

Lack of consumer interest in sportswear.

A market already saturated with strong local brands.

High import tariffs and trade barriers.

Difficulty in finding suitable retail locations.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Nike's primary strategy for overcoming global expansion challenges?

Aggressive price cutting to undercut competitors.

Extensive use of market research to understand local preferences.

Forming strategic alliances with local manufacturers.

Focusing solely on online sales channels.

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