Promotion: Methods and Strategies for Marketing Success

The video explores the third element of the marketing mix: promotion. It covers various promotional methods including advertising, sponsorship, branding, product trials, and offers. The impact of digital marketing and social media on promotion is also discussed. The video emphasizes the importance of developing effective promotional strategies to communicate with target markets. It concludes with a preview of the next topic in the marketing mix: place.

How can businesses effectively communicate with their target market?

What are product trials and how do they benefit businesses?

Discuss the impact of discounts and special offers on consumer behavior.

What are some potential pitfalls of promotional strategies?