International Markets Stronger Than U.S.: Discovery CEO

The transcript discusses the challenges and strategies in the media industry, focusing on audience measurement, channel popularity, and market dynamics. It highlights the importance of brand consistency and content curation in a competitive landscape. The discussion also covers the differences between international and domestic markets, the impact of consolidation in the cable industry, and the launch of a new family-oriented channel.

What is the importance of storytelling for cable networks as mentioned in the text?

What challenges do cable networks face in terms of subscriber growth?

What new channel is being launched and what is its target audience?