Showtime Used to Make Just Pennies in China. Not Anymore

The transcript discusses Showtime's international licensing deals, highlighting their strategy to sell shows in major territories like the UK, France, and Australia. It emphasizes the growing interest in premium programming and the potential for significant deals in China, despite challenges like piracy. The Showtime brand is gaining recognition, and there's optimism about future growth in the Chinese market.

What challenges have American television networks faced in the Chinese market?

What are the expectations for growth in the Chinese market for American television in the next five years?