CBS Beats in 1Q on Super Bowl, Grammy Ad Sales

CBS Beats in 1Q on Super Bowl, Grammy Ad Sales

Assessment

Interactive Video

Business, Life Skills

University

Hard

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Quizizz Content

FREE Resource

The video discusses CBS's impressive advertising sales growth, driven partly by the Super Bowl, despite declining TV ratings. CBS is exploring strategic options for its radio division to reduce reliance on advertising. The Sumner Redstone competency trial is set to begin, with implications for CBS's share structure. Showtime, owned by CBS, is performing well against HBO, though it faces challenges in maintaining its competitive edge.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the year-over-year growth percentage in CBS's television business?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Showtime face in the competitive media landscape?

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