Seventeen mag Gimbel's fashion show

The video discusses the growing popularity of magazines edited for teenagers, highlighting their significant circulation. It also explores how department stores are recognizing the unique market of teenage girls and are focusing on catering to their needs. However, it emphasizes that the preferences of teenagers are unpredictable and can only be understood by the teenagers themselves.

What is the challenge in predicting what teenagers want?

Who is best suited to understand the preferences of teenagers according to the text?