MLIV Pulse: Who Wins the Twitter v Threads Fight?

Meta aims to convert one in four Instagram users to make Threads as big as Twitter by year-end. Currently, Threads is a positive platform without trolls. The key question is how much resources Meta will invest in Threads and whether it's a moonshot project. Twitter has missed many opportunities recently, making it hard to replicate its success, even with a large user base.

What does Meta need to achieve with Instagram users to compete with Twitter?

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What are the current advantages of the platform mentioned in the text?

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What concerns are raised about the resources Meta might invest in this project?

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How has Twitter's performance over the past six months been characterized?

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What challenges are mentioned regarding copying features from other platforms?

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