Macy's Thanksgiving Day Parade To Be Virtual Event Due To COVID-19

The New York City parade will be virtual this year due to COVID-19. Mayor Bill de Blasio announced that the event will be available on TV and online, maintaining its traditional features like giant balloons and Santa Claus. Organizers aim to keep the tradition alive despite challenges. The parade will air on Thanksgiving Day at 9:00 AM Eastern Time.

Why did the organizers decide to go virtual with the parade?

When does the parade traditionally air on Thanksgiving Day?