Cover Trail: The Story Behind the Businessweek Cover

Cover Trail: The Story Behind the Businessweek Cover

Assessment

Interactive Video

Business

University

Hard

Created by

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The video discusses the editorial process of selecting cover stories for a publication. Initially, two strong stories were considered: an art museum in Tehran and a Twitch streamer. However, due to a tragic event, the focus shifted to a story about ISIS funding, highlighting its sources like oil and antiques. The final cover was designed to be straightforward yet impactful.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Why did the teacher feel it was inappropriate to run a cheerful cover during the week when 129 people had died?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the ways ISIS is funded according to the text?

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