What did WNBA Chief Growth Officer Coley Edison say about the current state of women's basketball?
WNBA sets attendance and viewership records to begin 2024 season
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The WNBA experienced a record-breaking season with the highest attendance in 26 years and top TV ratings across six networks, including ION. Viewership among people of color rose by 60%, and merchandise sales increased by 236%. WNBA Chief Growth Officer Coley Edison emphasized the growing demand and investment value in women's sports.
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According to the text, what is the perception of women's sports as an investment?
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