Only In Japan 17 - Japan Cinema - Aroma-Vision

The transcript discusses a unique cinema experience in Tokyo where audiences were exposed to synchronized aromas during a screening of Terrence Malick's film, The New World. This innovative approach allowed viewers to experience the film with an additional sensory dimension, enhancing the traditional movie-going experience with smells that matched the on-screen action.

What traditional smell was associated with cinema before this new experience?

Who directed The New World and who starred in it?