Marketing - What is a Marketing Information System

The video discusses the importance of decision-making in business and introduces the marketing information system as a tool to aid in this process. It explains that a marketing information system is a computer system designed to collect, store, analyze, and distribute marketing data. The video outlines the components needed to build such a system, including a data warehouse and decision support systems, which help interpret data and make informed decisions.

What role do decision support systems play in interpreting data?

Explain how the combination of a data warehouse and decision support systems forms a marketing information system.