Alex Salmond Speaks at SNP Conference

The transcript outlines a campaign strategy where the speaker acknowledges their current second-place standing in the polls and emphasizes the goal of reaching first place. The campaign is built on strong ideas and arguments that matter to the public. The speaker stresses the importance of taking their message directly to the people to win the election in Scotland, with the help of supporters.

What is emphasized as important in the campaign?

How does the speaker plan to reach the people?