Starbucks Raises Prices Again Despite Increased Earnings
Interactive Video
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Business
•
University
•
Practice Problem
•
Hard
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The video discusses the reasons behind the rising costs of coffee at Starbucks, highlighting supply chain issues and increased labor costs. It notes that Starbucks experienced a 20% revenue increase in the fourth quarter of 2021 compared to the same period in 2020. The company raised prices in October and again recently due to higher food costs, but the CEO claims these price hikes have not affected customer demand.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What are the two main reasons mentioned for the supply chain issues affecting Starbucks?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
In what month did Starbucks raise its prices in 2021?
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OFF
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