Organic Search Results

The video tutorial discusses the importance of maintaining a web presence in today's digital world. It introduces the concept of organic search results, which are search engine results that appear naturally based on a website's content and design, without paid promotion. These results are also known as unpaid results and occur because the content is relevant to the search terms used by individuals.

Why is it important for marketers to consider their web presence?

Explain the relationship between search terms and organic search results.