Gulf Oil, 1st foreign co. in Mexican oil market

The video outlines the brand's objectives, including opening and converting gas stations to the brand by mid-year, with a long-term goal of capturing 25% of the market. The competitive edge is based on an import strategy and efficient logistics, supported by new infrastructure development.

¿En qué se basará la competitividad de la marca en términos de producto?

¿Qué aspectos comprende la estrategia de importación mencionada?