What significant change in TikTok brand traffic was observed on January 18th?
TikTok's Brand Traffic Comes Back
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The video discusses a sudden drop in TikTok's brand traffic, which fell to 0% on January 18th and slowly recovered to 15% by the end of the month. This drop caused concern among Fortune 1000 brands, leading them to reallocate advertising budgets to platforms like Alphabet and Pinterest, which offer better brand safety and conversion rates. The uncertainty surrounding TikTok's ownership and algorithm raises questions about its future value and impact on advertisers.
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1.
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2.
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How did the uncertainty surrounding TikTok affect Fortune 1000 brands?
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3.
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3 mins • 1 pt
What factors are brands considering when reallocating their marketing budgets?
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4.
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3 mins • 1 pt
What concerns do brands have regarding the potential new ownership of TikTok?
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5.
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3 mins • 1 pt
What are the implications of TikTok's algorithm for its user community?
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