Behavioral Economics - Management

Behavioral Economics - Management

Assessment

Interactive Video

Business

University

Hard

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The video discusses the impact of psychology on consumer decision-making, focusing on the rational choice theory. This theory suggests that decision-makers aim to maximize their outcomes by making rational choices. The ability to make such choices depends on suppressing emotions and other psychological factors.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Explain the impact of psychology on consumer decision-making.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways can consumers maximize their outcomes when making decisions?

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