TikTok, Instagram, Snapchat -- and the rise of bite-sized content | Qiuqing Tai

Short videos have become a global phenomenon, with over 1.5 billion people watching them regularly. These videos are not only a source of entertainment but also a tool for learning and business growth. They encourage creativity and authenticity, offering personal tips and business opportunities. During COVID-19, museums like the Uffizi Gallery used short videos to engage new audiences. Businesses and brands, such as McDonald's, have leveraged short videos for recruitment. In emerging markets, short videos hold potential for educational transformation, as seen in TikTok's initiatives in India.

How did McDonald's use short videos to improve their recruitment process?

What are the top benefits of short video platforms according to users?

What potential does short video content have for learning and education in emerging markets?