NHL's Bettman on Jersey Sponsorships and Expansion

The transcript discusses the challenges and considerations of advertising in sports, emphasizing tradition and fan loyalty. It explores the potential for league expansion, focusing on Las Vegas and Quebec City, and the factors influencing such decisions. The discussion also reflects on past franchise experiences, highlighting the importance of ownership stability and market conditions in newer markets.

What factors are considered important when expanding an NHL franchise?

What is the current status of expansion for the NHL as of the 2017-2018 season?

What lessons were learned from the Atlanta Thrashers experiment?

How does the ownership of a franchise impact its stability and success?

What challenges do newer markets face in establishing NHL franchises?