Research Methodologies: Qualitative vs Quantitative

The video on Mr. Sin's channel provides an overview of qualitative and quantitative research, highlighting their differences and similarities. Qualitative research focuses on open-ended questions and exploratory analysis, using methods like surveys and interviews. Quantitative research, on the other hand, aims to prove or disprove hypotheses using statistical data. The video discusses data collection methods, analysis, and reporting for both types of research, emphasizing the importance of understanding their distinct approaches. Viewers are encouraged to engage with the content by subscribing and commenting.

What is the primary focus of qualitative research?

• Definitively proving hypotheses

• Testing statistical significance

• Exploring and understanding complex phenomena

• Analyzing numerical data

Which of the following is a characteristic of qualitative research?

• It focuses on statistical analysis

• It relies heavily on numerical data

• It uses open-ended questions

• It aims to disprove hypotheses

Quantitative research is primarily concerned with:

• Proving or disproving hypotheses

• Describing cultural phenomena

• Exploring subjective experiences

• Collecting narrative data

Which type of research would ask, 'What is the percentage of people who use public transport?'

• Qualitative research

• Quantitative research

• Exploratory research

• Descriptive research

What is the main goal of quantitative research?

• To explore new ideas

• To provide detailed descriptions

• To gather participant narratives

• To test hypotheses with numerical data

In qualitative research, data is often collected from:

• Interviews and observations

• Surveys and polls

• Controlled experiments

• Statistical databases

Quantitative research typically uses which method for data collection?

• Focus groups

• Participant observation

• Interviews

• Surveys with closed-ended questions

Which research type is more likely to change its data collection methods during the study?

• Quantitative research

• Qualitative research

• Both equally

• Neither

How is data typically analyzed in qualitative research?

• Using mathematical models

• By calculating averages and percentages

• Through statistical software

• By identifying themes and patterns

What is a key feature of the final report in quantitative research?

• It involves participant feedback

• It includes a lot of narrative and quotes

• It is open to interpretation and discussion

• It is concise and focuses on statistical findings