Consumer Behavior Influences

The video explores consumer behavior, a field combining economics, psychology, and sociology to understand why people make purchasing decisions. It highlights four main determinants: psychological, personal, social, and cultural factors. Understanding these can help businesses craft effective marketing strategies by predicting consumer behavior and tailoring their approaches to meet customer needs.

What three fields combine to shape consumer behavior?

• Economics, Psychology, Sociology

• Biology, Chemistry, Physics

• Mathematics, Statistics, Economics

• History, Geography, Political Science

How does psychology influence consumer behavior?

• By determining purchasing power

• By defining social roles

• By influencing emotions and perceptions

• By setting cultural norms

Which of the following is a psychological factor affecting consumer behavior?

• Age

• Occupation

• Motivation

• Social Class

What personal factor might influence a fitness enthusiast's purchasing decision?

• Lifestyle

• Social class

• Reference group

• Cultural background

Which personal factor is NOT mentioned as influencing consumer behavior?

• Age

• Cultural values

• Lifestyle

• Occupation

How can social factors influence consumer choices?

• Via reference groups and family preferences

• By setting economic constraints

• By determining financial ability

• Through personal motivations

Which of the following is a social factor affecting consumer behavior?

• Motivation

• Reference groups

• Perceived value

• Occupation

What cultural factor might influence a person's preference for tea over coffee?

• Age

• Subculture

• Reference group

• Occupation

Which of the following is NOT a cultural factor influencing consumer behavior?

• Social class

• Culture

• Occupation

• Subculture

What is the significance of understanding consumer behavior for businesses?

• It determines the legal framework for businesses

• It defines the cultural norms

• It helps in crafting effective marketing strategies

• It sets the economic policies