Language Change and Cultural Adaptation at Rakuten

In 2010, Rakuten's CEO announced a shift to English as the company's working language to boost globalization. This decision sparked challenges and adaptations among employees worldwide. Research revealed that separating language from culture can enhance global integration. Over time, employees adapted, with English serving as a bridge for cultural exchange and connection.

What major change did Hiroshima Kotani announce for his company?

• A shift to remote work

• A new product launch

• A change in the company's working language to English

• A merger with another company

What was the main reason for changing the working language at Rakuten?

• To improve employee satisfaction

• To reduce operational costs

• To support globalization efforts

• To comply with government regulations

What concern did the language change raise about employees from different cultural backgrounds?

• Their ability to adapt to a new language

• Their job satisfaction levels

• Their ability to adapt to new technology

• Their willingness to relocate

What did the study of Rakuten's workforce reveal about language and culture?

• They are only important in local markets

• They are irrelevant in a global business

• They are separate and can be treated independently

• They are inseparable

What percentage of global companies have a common language, usually English?

• 75%

• 30%

• 45%

• 60%

How did Japanese employees initially react to the language change?

• They immediately adapted

• They were indifferent

• They struggled and experienced anxiety

• They were excited and eager

What was the reaction of American employees to the language change over time?

• They left the company

• They were promoted

• They were unaffected

• They faced new cultural challenges

Which group of employees proved to be the most adaptable to the language change?

• Japanese employees

• American employees

• Employees from Latin America, Europe, and parts of Asia

• Senior management

What conclusion did the study reach about the relationship between language and culture?

• They should always be combined

• They can be separated to enhance global connectivity

• They are only important in local contexts

• They are irrelevant in business

What role can a common language play in a diverse workplace?

• It can reduce productivity

• It can lead to cultural isolation

• It can serve as a bridge to understanding and collaboration

• It can create barriers