Introduction to the Promotional Mix: McDonalds

Promotion is about the best methods of (a)   to increase sales and awareness of the business and its products.

• ___________ is any paid presentation using mass media to promote the business’s or organization’s message to the target market.

• Sales Promotion

• Public Relations

• Advertising

• Personal Selling

• Sales promotion is any short-term incentive that gives customers an immediate reason to buy. 
  Which is NOT a type of sales promotion?

• coupon

• sample

• game/contest

• radio commercial

________________________ is often referred to as publicity which is any unpaid communication about a business, product, cause, or person

• Sales Promotion

• Public Relations

• Personal Selling

• Advertising

• Personal selling involves persuasive person-to-person communication with a potential customer. How much more does McDonalds report in sales because of use of personal selling at their self service kiosks?

• 10

• 15

• 20

• 25

McDonalds use of the Monopoly game on their cups/fries containers is an example of what type of promotion?

• Advertising

• Sales Promotion

• Public Relations

• Personal Selling

McDonalds supports the Ronald McDonald House. This is an example of social responsibility, it is also an example of what type of promotion?

• Sales Promotion

• Advertsing

• Public Relations

• Personal Selling

McDonalds has created a very recognizable brand image using its iconic logo, brand icon, and slogan "I'm loving it". These are what part of the promotion mix?

• Personal Selling

• Advertising

• Public Relations

• Sales Promotion