The Good, The Bad, and The Ugly: the Ethics of Influence and Persuasion

The video explores the ethical dimensions of influence and persuasion, emphasizing the importance of integrity. It categorizes approaches into 'the good' (integrity), 'the bad' (coercion), and 'the ugly' (manipulation). Integrity aligns words and actions, fostering trust and influence. Coercion involves force and is only justified in emergencies. Manipulation disguises compulsion as choice, eroding trust. The video stresses the importance of choosing integrity to build respect and influence.

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