Effect of Risk Perception on Negotiation

The video explores the role of risk in negotiation, focusing on how perceived risk affects confidence and decision-making. It discusses the types of risk, such as contractual, BATNA, and strategic risk, and how these influence negotiation strategies. The video also delves into self-efficacy, distinguishing between distributive and integrative self-efficacy, and their impact on negotiation outcomes. Finally, it examines risk aversion and its implications for negotiation, emphasizing the importance of understanding one's risk tolerance to make informed decisions.

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