Effect of Risk Perception on Negotiation

The video explores the role of risk in negotiation, focusing on how perceived risk affects confidence and decision-making. It discusses the types of risk, such as contractual, BATNA, and strategic risk, and how these influence negotiation strategies. The video also delves into self-efficacy, distinguishing between distributive and integrative self-efficacy, and their impact on negotiation outcomes. Finally, it examines risk aversion and its implications for negotiation, emphasizing the importance of understanding one's risk tolerance to make informed decisions.

What new insight or understanding did you gain from this video?

Evaluate responses using AI:

OFF