7-Eleven expected to get a makeover in the U.S., the company's Japanese owners say

7-Eleven expected to get a makeover in the U.S., the company's Japanese owners say

Assessment

Interactive Video

Business

6th - 7th Grade

Hard

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7-Eleven is undergoing a rebranding in the US, incorporating Japanese elements into its stores. The new menu will feature fresh sandwiches, fried chicken, sushi, and desserts, moving away from traditional offerings like hot dogs. The CEO emphasizes the importance of fresh food for brand building but acknowledges the need for an updated supply chain. Originally founded in Texas, 7-Eleven is now a Japanese-owned company. The discussion also touches on comparisons to Wawa and personal food preferences, highlighting the diverse offerings at 7-Eleven.

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OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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