TED: The mystery box | J.J. Abrams

The speaker discusses the allure of mystery and its role in creativity, influenced by his grandfather's curiosity. He explores the concept of mystery boxes, both literal and metaphorical, and how they inspire imagination. The creation of the TV show 'Lost' is highlighted as an example of storytelling driven by mystery. The speaker emphasizes the role of technology in enhancing creativity and the democratization of media, allowing more people to create and share their stories.

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