Dana Kanze: The real reason female entrepreneurs get less funding

The speaker shares a personal story to illustrate the dangers of implicit gender bias in startup funding. They explore how regulatory focus theory explains the disparity in questions asked by investors to male and female entrepreneurs, leading to different funding outcomes. Research shows that male entrepreneurs are asked promotion-focused questions, while females are asked prevention-focused ones, affecting their ability to secure funding. Experiments confirm these findings, highlighting the importance of question framing. Recommendations are provided for both entrepreneurs and investors to address this bias and improve funding equity.

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