Marketing Mix: Place and Distribution Channels

The video explores 'Place' in marketing, focusing on where customers can buy products or services. It discusses the importance of customer convenience and cost in choosing distribution channels, the role of intermediaries, and the concept of value-added resellers. The video also covers vertical integration, e-commerce platforms, and how distribution choices convey marketing messages. It highlights the impact of digital platforms on branding and the ability to achieve economies of scale.

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