Make Better Content By Making LESS and DOING MORE!

The video discusses the importance of creating high-quality content rather than producing large quantities. It suggests analyzing existing content performance using tools like Google Analytics and audience feedback to determine what works best. The 3C's framework—Calendar, Creation, and Conversion—is introduced to help plan and execute a content strategy effectively. A case study of Awkward Marketing illustrates successful content distribution. The video concludes by emphasizing the need for quality content to position oneself as an industry expert.

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