Project Business Case: Write an Effective Project Proposal

The video tutorial explains the importance of creating a robust business case for projects, as recommended by the Gartner Group. It outlines the steps to develop an effective project proposal, emphasizing the need to understand the audience, engage stakeholders, and conduct a thorough investment appraisal. The tutorial also details the structure of a business case, including sections like the executive summary, rationale, analysis, and approval process, along with the use of appendices.

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