Taylor Swift's 'Midnight' Is Here After Millions Enjoyed TikTok Teases

The video discusses the impact of social media, particularly TikTok, on the music industry. It highlights how artists like Taylor Swift and Sam Smith use the platform for album promotion, achieving viral success. The concept of 'seeding' and influencer marketing is explored, showing how musicians collaborate with influencers to boost their reach. Criticism of this approach is addressed, comparing it to past music promotion methods. The importance of authenticity in social media strategies, especially for Millennials and Gen Z, is emphasized, with Taylor Swift's fan-first approach as an example.

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