Be Good Studios on Creative Direction and a Digital Future

Maya Kutzko, a Ukrainian creative director, shares her journey from Ukraine to becoming a prominent figure in the fashion industry. She discusses the global impact of the Ukrainian creative community, her experiences working with major brands like Sephora and Calvin Klein, and the importance of creative direction and provocation in advertising. Maya also talks about founding Be Good Studios, a women-led creative agency, and offers advice to creatives feeling defeated in their journey.

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