TED: Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka

The video discusses the power of marketing in transforming the avocado industry in the US and explores how similar strategies can be applied to improve the livelihoods of African farmers. It highlights the importance of creating demand for agricultural products, using examples from the US dairy industry and Kenya's school milk program. The speaker emphasizes the need for marketing nutritious and sustainable foods, suggesting millet as an alternative to rice. The video concludes with a call to action for using marketing to boost economic growth and sustainability in Africa.

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