Tom Wujec: Build a tower, build a team

The video discusses the Marshmallow Challenge, a design exercise where teams build structures with spaghetti, tape, string, and a marshmallow. It highlights the importance of collaboration, iterative prototyping, and the impact of incentives. Kindergarteners often outperform business students due to their iterative approach. The challenge reveals insights into teamwork and design, emphasizing the value of facilitation and the iterative process. The exercise is used to identify hidden assumptions in projects, demonstrating that design is a contact sport requiring creativity and adaptability.

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