Promotion in Marketing: Understanding the Importance of Branding and Advertising

The video tutorial covers the concept of promotion within the marketing mix, emphasizing its role in communication. It delves into branding, using Nike as a case study, to illustrate how branding differentiates products and enhances demand. The tutorial also explores various advertising methods, including TV, radio, and social media, and discusses strategies for effective promotion. Finally, it examines factors influencing promotion, such as campaign objectives, target audience, budget, and legal considerations.

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