Advent calendars are new holiday marketing craze

The video discusses the tradition of advent calendars, which began with small trinkets and evolved into chocolate gifts, marking the countdown to Christmas. It highlights how companies now use advent calendars as a marketing tool, creating brand moments over 24-25 days. The US beauty advent calendar market is valued at $20 million, with examples from Trader Joe's and wine retailers. Limited availability of these calendars creates anticipation among consumers.

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