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The White-Gloved History of Hamburger Helper
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History, Business
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11th Grade - University
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Hard
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The video explores the history of Hamburger Helper, a popular American dry dinner mix. It discusses its origins during the economic downturn of the 1970s, its initial success, and subsequent expansions. The brand faced challenges, leading to rebranding and marketing shifts, including targeting single young men. Despite competition, Hamburger Helper remains a staple with over 40 flavors.
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