Recommender Systems with Machine Learning - Introduction to Recommender Systems

The video discusses the history and development of recommender systems, which gained prominence in the 90s due to e-commerce and platforms like Amazon and Netflix. These systems predict user interests to recommend relevant items, enhancing user experience and boosting sales. Personalization is key, as it tailors recommendations to individual users, making platforms more engaging and addictive. The video also highlights the importance of creating desirable systems to increase user retention, using examples like YouTube to illustrate how related content recommendations can keep users engaged longer.

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