Segmentation, Targeting, and Positioning in Marketing: Putting Theory into Practice

The video tutorial covers the concepts of segmentation, targeting, and positioning (STP) in marketing. It explains how businesses can divide the market into segments based on various factors, target specific segments, and position themselves to gain a competitive advantage. The tutorial uses examples to illustrate niche and mass marketing strategies and discusses the importance of understanding consumer behavior and profitability. It concludes with a discussion on positioning using a market map to visualize competitive positioning.

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