
VOICED : Chinese students uncork secrets of French wineries
Interactive Video
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Business
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10th Grade - University
•
Hard
Wayground Content
FREE Resource
The video explores the growing interest of Chinese students in wine education, challenging stereotypes about Chinese wine consumption. It highlights the increasing number of Chinese students in sommelier classes, aiming to import wine to China, the world's largest red wine market. The video also discusses the strategic interest of French wine makers in Chinese interns, who could facilitate future exports. Despite the high cost of training in Bordeaux, the surging Chinese wine consumption makes it a worthwhile investment, unlocking a multi-billion dollar market.
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