The Business Of Basics

The transcript covers the journey of starting a bra company, ThirdLove, inspired by a personal shopping experience. It discusses the complexity of bras, the use of data and technology in improving fit, and logistical challenges. The company focuses on inclusivity and social responsibility, differentiating itself from competitors like Victoria's Secret. ThirdLove's product development involves real women for fit testing, and future plans include potential service models and retail expansion.

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