What are Force Field Analysis and PMI Analysis? - Negotiation Tools
Interactive Video
•
Business
•
12th Grade - University
•
Hard
Wayground Content
FREE Resource
The video tutorial introduces two methods for evaluating negotiation scenarios: Kurt Lewin's force field analysis and Edward de Bono's PMI analysis. Force field analysis involves listing pros and cons, or driving and constraining forces, to make decisions. PMI analysis expands on this by adding an 'interesting' category to explore new possibilities and creative solutions. Both methods provide structured ways to assess offers and positions in negotiations.
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