Millions of Households Using Loans for Shopping

The video discusses the financial challenges faced by households due to rising prices and static incomes. A survey reveals that many families rely on credit to cover basic needs, with a significant portion worried about food costs. Recent changes in tax and benefits have further strained budgets, especially for families with children. Despite signs of economic growth, austerity measures continue to impact daily life, forcing difficult choices between essentials like heating and eating. The experience of financial pressure is becoming more common, affecting not just the unemployed or low-paid workers.

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