Managing Disruption and Innovation: A Case Study
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University
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Hard
Wayground Content
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The video discusses JetBlue's approach to corporate venture capital, highlighting its history of innovation and disruption. JetBlue Technology Ventures, a subsidiary in Silicon Valley, has invested in 24 startups out of 4,000 reviewed. The focus is on companies at the intersection of transport and technology, with investments categorized by impact timeframe. Examples include ClimaCell and Gladly, which enhance operations and customer service. The strategy fosters leadership development and innovation within JetBlue, with a focus on long-term growth and adaptation to industry changes.
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