Marketing - What is a Positioning Statement

The video tutorial explains the concept of brand positioning in marketing, emphasizing the need to compare a brand or product to others in the market. It introduces the positioning statement as a tool to guide marketing strategies, detailing its role in defining the target market and competitive edge. The tutorial further discusses how to develop a positioning statement, highlighting its importance in explaining who the product is for and what makes it competitive, whether through differentiation or similarity to competitors.

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