How to Stop Paying Facebook to Talk to Your Audience

In this Marketing Minute, Bill Carmody discusses the high costs of communicating with your audience on Facebook. He suggests leveraging Facebook to build an audience but then redirecting them to your own platforms like blogs or newsletters for direct communication. This strategy helps avoid Facebook's charges. He emphasizes the importance of reclaiming your audience and suggests alternative engagement methods like crowdfunding. The video concludes with a call to action to establish a direct line of communication with your audience.

What new insight or understanding did you gain from this video?