What is a Digital Marketing Strategy

The video tutorial explains the concept of a digital marketing strategy, its components, and how it differs from a digital marketing plan. It outlines the importance of understanding the target audience, selecting appropriate digital channels, and setting long-term goals. The tutorial emphasizes the distinction between high-level strategy and tactical plans, highlighting that strategies are long-term visions approved by upper management, while plans are detailed and changeable. It also discusses the inclusion of budget and KPIs in strategies and plans.

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