Basics of Motivation: Incentives - do they work?

The video explores the concept of motivation, focusing on why incentives don't always work. It delves into intrinsic and extrinsic motivators, highlighting the work of Hertzberg. Intrinsic motivators, such as control and learning, provide sustainable motivation, while extrinsic motivators, like pay, can lead to short-term performance boosts but may undermine intrinsic motivation. The video emphasizes the importance of intrinsic motivators, which are easier for managers to influence daily. It introduces six intrinsic motivators: recognition, relationships, respect, responsibility, reasons, and reaching, all starting with 'R'.

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